SOFTSWISS is celebrating the success of its Maltese 360 campaign at the prestigious EGR Marketing & Innovation Awards, having seen it crowned the winner in the B2B Marketing Campaign category, in recognition of its creativity, innovation and marketing prowess.
Implemented in two stages, Maltese 360 was launched last year to coincide with the SiGMA Europe 2022, an event that brings together iGaming leaders to showcase the industry’s breakthrough solutions and technologies.
The first stage, entitled Blazing In, had the twofold purpose of amplifying brand awareness and recognition in Malta, while providing visitors and residents with an exceptional array of activities to elevate their iGaming experience. The second stage, Bringing the Heat, featured vibrant, creative and eye-catching red hot chilli pepper visuals. This perfectly captured the essence of the SOFTSWISS brand philosophy, sprinkling a delightful dash of spice into the menu of the company’s innovative offerings.
Valentina Bagniya, CMO at SOFTSWISS, expressed her delight at the achievement, stating: “We are incredibly honoured to receive this prestigious award for our Maltese 360 campaign. It is a testament to the hard work and dedication of our talented marketing team.
“We are constantly pushing the boundaries to create impactful marketing campaigns that not only showcase the incredible benefits of the SOFTSWISS solutions but also deliver tangible business outcomes and enhance the effectiveness of marketing communications. This award is a powerful motivation for us to continue delivering exceptional results.”
SOFTSWISS will also showcase its innovative products at SiGMA Americas 2023 in São Paulo, iGaming NEXT Valletta’23 in Malta and iGB L!VE 2023 in Amsterdam. Attendees will have the opportunity to meet with SOFTSWISS experts, gain insights into the latest iGaming trends, explore advanced engagement tools and dive into captivating discussions on the hottest industry topics.
