Sportradar, global leader in the collation and leveraging of sports data, has entered into a multi-year partnership agreement with online sportsbook, PointsBet, to provide pre-match and live betting services on Major League Baseball, National Basketball Association, National Hockey League, college football and college basketball data. The deal includes pre-game odds, trading tools, live data, live scores, live game match tracking and access to Sportradar’s live streaming product, Live Channel Online.
PointsBet was originally established in Australia and entered the US market three years ago. Rapidly expanding, it already enjoys success in Colorado, Illinois, Iowa, New Jersey and beyond. Their US CEO, Johnny Aitken, said of this new partnership: “The PointsBet team is unwavering in our commitment to providing the most comprehensive and fastest in-play betting experience. We are excited to officially announce our partnership with Sportradar and look forward to enhancing those in-play betting capabilities alongside their team.”
Neale Deeley, Sportradar’s Managing Director, US Betting, added: “Like Sportradar, PointsBet continues to strengthen its position in the US betting market. With the popularity of in-play betting exploding in the US, having fast, reliable, accurate data is critical to driving greater engagement amongst bettors. We look forward to working together to help PointsBet deliver a cutting-edge product to its consumers.”
