The Trinbago Knight Riders (TKR) has announced that Stake, the world’s leading online casino and sportsbook, has joined as their Official Title Partner, marking a significant milestone for the most successful cricket franchise in the Caribbean Premier League.
The partnership unites two powerhouse brands, with Stake aligning with a franchise that has claimed four Championship titles (2015/2017/2018/2020) and continues to set the standard for excellence in T20 cricket. It also adds to Stake’s impressive global sports portfolio, which includes the UFC, Everton FC and the Stake F1 Team.
This announcement also builds on Stake’s growing cricket presence, following partnerships with the European Cricket Championships, Paarl Royals and Major League Cricket.
Binda Dey, Group CMO, Knight Riders Sports, says: “This partnership marks a significant milestone for us, bringing together two globally recognised brands with a shared commitment to innovation and elevating fan engagement through technology.
“Stake’s impressive presence across global sports demonstrates their dedication to supporting world-class sporting entertainment, and we look forward to a successful and impactful partnership.”
Akhil Sarin, CMO at Stake, adds: “TKR represents the excellence Stake looks for in partnerships. Their track record and passionate fanbase make them the perfect addition to our cricket portfolio.”
“Our partnership with TKR is not just about brand alignment; it is a step toward building meaningful connections with cricket fans.”
To celebrate this partnership, Trinbago Knight Riders and Stake launched an innovative teaser campaign, combining the star power of the Knights – Andre Russell, Sunil Narine and Dwayne Bravo – alongside athletes from Stake’s global sponsorship portfolio.
The campaign was designed to build intrigue by tapping into the passionate fanbases of these diverse sports, generating organic buzz across social media and culminating in the official partnership reveal.
