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Strive announces new investment round

Strive announces new investment round

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Strive Gaming, a leading PAM platform within US betting and gaming, has raised a new investment round led by global content, platform and service provider, OpenBet.

OpenBet’s agreement with Strive is set to provide increased opportunities for both organisations across North America, including in newly operating tribal markets. OpenBet already holds a strong position within the US, with several leading brands entrusting its technology, content and services to power their retail and digital offerings. This new combined offering includes player protection and regulatory compliance features from Neccton, which OpenBet acquired last year.

Strive’s PAM solution will retain its platform-agnostic nature while maintaining the deepest integration with OpenBet to drive future expansion opportunities.

Jordan Levin, CEO of OpenBet, says: “This investment in Strive unlocks major new opportunities for OpenBet and bolsters our position as an end-to-end global industry-leader. With the strength of Strive’s PAM as a future-proofed solution for the US market, combined with OpenBet’s high standards, we can offer US operators a fully integrated, turnkey proposition that will fuel responsible betting experiences.”

Max Meltzer, CEO of Strive Gaming, adds: “Strive Gaming is perfectly positioned to increase our PAM market share and become a leader in the US online betting industry over the coming years.

“OpenBet is a key, trusted brand in the global sports betting arena, and we welcome the company’s investment, in a move that will take us in a bold new direction, while maintaining our independence.”

In addition to OpenBet, participants in the investment round include Knutsson Holdings, former largest shareholder of content giant, NetEnt. Astralis Capital Management, a specialist gaming fund and a founder of one of Europe’s fastest growing casino operators, also joined the consortium alongside Betsson, the global operator that was a seed investor in Strive Gaming’s exponential growth.