The expanded format of the 2026 FIFA World Cup presented sportsbook operators with an unprecedented opportunity to convert tournament-driven traffic into sustainable, long-term player value.
Having taken the helm as Chief Commercial Officer at Soft2Bet just over six months ago, following over two decades building and scaling global businesses across
Soft2Bet has released MEGA Shoot, a football-themed gamification engine created for the 2026 FIFA World Cup to help sportsbook operators keep players active throughout the
Soft2Bet has won the Innovation in Mobile and Innovation in Casino Software categories at the EGR B2B Awards 2026, marking another milestone in the company’s
Soft2Bet has been shortlisted in four categories at the EGR B2B Awards 2026, with nominations recognising the strength of its technology, product delivery and commercial
Soft2Bet has launched Betoro in Denmark, a new sports betting and casino brand created for Danish fans seeking a closer connection to sport through an
Soft2Bet has announced the launch of MEGA Islands, the latest addition to its MEGA Suite, designed to strengthen player retention across the platform. The new
Soft2Bet has been shortlisted in three categories at SBC Awards Europe, reflecting the strength of its platform, gamification and product innovation across major European markets.
NEXT.io, the World’s iGaming Community, has Soft2Bet as Headline Partner for NEXT Summit: New York 2026, marking the third consecutive year of partnership between the
Yoel Zuckerberg is Chief Product Officer at Soft2Bet, bringing more than 15 years of gaming industry experience to this key role. Yoel’s career spans European
