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TAPPP announces agreement with Vrio Corp. & DIRECTV

TAPPP announces agreement with Vrio Corp. & DIRECTV

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TAPPP and Vrio Corp./DIRECTV have announced an agreement to bring interactive television to Latin America for the first time.

DIRECTV Latin America and Sky Brazil will deploy TAPPP’s patented MicroApp Platform to all its customers enabling real-time interactive services, including betting and contextual commerce, across both its linear TV services and its DGO streaming platform.

At launch, the MicroApp Platform will be featured alongside live sports telecasts with plans to roll it out across all types of programming in the future.

The TAPPP MicroApp Platform leverages a first-of-its-kind content management and transaction platform to offer a suite of viewing enhancement apps such as shopping, betting, contests, stats, interactive polling and advertising. Each app is ‘contextually aware’ offering content, betting odds, and promotions that can be tailored to the viewer’s unique preferences.

The launch, expected to go live in Q2, will deliver interactive products and services to more than 10 million Latin American households across 11 countries, with a potential audience of roughly 40 million people.

Mariana Lischner Goldvarg, CEO of DIRECTV Latin America, says: “For our subscribers, this expands and redefines what the TV experience can be – personalised and customised to each individual viewer.

“It is a revolution in the way we consume content. Plus, it closes the gap between brand awareness and purchase. With contextual commerce, a viewer can take advantage of personalised offers instantly and get exactly what they want, fast.”

For advertisers who are part of the industry-wide push for stronger attention metrics, DIRECTV Latin America and Sky Brazil will have powerful TAPPP data that proves audiences are not only watching, but are also engaged with content.

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Sandy Agarwal, CEO & Founder of TAPPP, adds: “We are thrilled to be bringing our MicroApp Platform to viewers beyond the US, with powerful brands like DIRECTV in Latin America and Sky in Brazil.

“We believe that in-game, real-time interactivity, including in-game betting, will be eagerly embraced by TV viewers across the region, especially Millennials and GenZers, who demand ever-greater levels of interactivity as part of their entertainment choices.”