Las Vegas-based Terrible’s has reached an agreement with the Primm family to operate Primm Valley Casino Resort and related businesses, preventing the Nevada border destination from going dark on July 4th.
The deal is expected to preserve more than 300 jobs and keep open key local businesses, including the Oasis Apartments, which house hundreds of employees. Primm Valley is the last of the town’s three casinos still operating, after Whiskey Pete’s closed nearly 18 months ago, and Buffalo Bill’s shut at the end of 2025.
Terrible’s, part of the Herbst family’s Las Vegas business interests, previously operated the Primm properties after acquiring the three casinos and associated businesses from MGM Resorts International for $400m in 2007. The company, then known as Herbst Gaming, later lost the assets during a 2010 bankruptcy reorganisation.
Tim Herbst, President of Terrible’s, says that Primm remains one of Nevada’s most recognisable destinations and that the partnership reflects a commitment to preserving its legacy while creating opportunities for investment, growth and tourism.
The agreement still requires approval from the Nevada Gaming Control Board and Nevada Gaming Commission, with a special joint hearing planned for June 25th.
Cory Clemetson, grandson of town founder Ernie Primm and CEO of Primm South Real Estate Co, said the family had received interest from several qualified operators but chose Terrible’s because of its shared confidence in Primm’s long-term future. Potential plans include property renovations, upgraded traveller amenities, improved food and beverage offerings, infrastructure investment and other enhancements.
For Nevada’s land-based casino sector, this deal highlights the pressure on older regional and border properties as travel patterns, consumer behaviour and operating costs reshape the economics of legacy gaming destinations.
