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UEFA agrees first ever exclusive betting data rights deal with Sportradar

UEFA agrees first ever exclusive betting data rights deal with Sportradar

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Sportradar will serve as UEFA’s exclusive authorised collector and distributor of data for betting purposes, as well as extending its role as UEFA’s official integrity partner. This exclusive landmark agreement was secured following UEFA’s first competitive tender process for its data distribution rights for betting purposes, and covers 1,550 matches from the 2021/22 season through to the end of the 2023/24 season across all UEFA properties including Euro 2024, the European Qualifiers, the Nations League, Champions League, Europa League, Europa Conference League, UEFA Super Cup, Women’s Champions League and Women’s Euro 2022, Under-21s and UEFA Futsal Champions League and UEFA Futsal Euro Championship.

The announcement comes as European football’s governing body seeks to maximise the value of its match data and drive deeper engagement with football fans worldwide. Through its global network of more than 900 bookmaker clients, Sportradar provides access to football fans in 120 different countries.

Carsten Koerl, Chief Executive Officer of Sportradar, said: “Sportradar has more than 20 years’ experience collecting and building valuable products from football match data. And now, as the world’s leading sports technology company, we are the only organisation with the technological capabilities and unique resources to truly support the growth of one of the biggest federations in global sport. Football remains the world’s most popular sport and we are extraordinarily pleased that UEFA selected Sportradar in their competitive process. We look forward to working with them closely to support their engagement with the betting industry.”

Guy-Laurent Epstein, Marketing Director at UEFA, said: “We are very happy to enter into this partnership with Sportradar, a global leader in delivering sports data. It follows a long-standing partnership with the company as our official integrity partner and links to our recent announcement of Bwin as the first betting partner for one of our competitions. The combination of the two partnerships allows UEFA to engage more openly with the sports betting sector, giving greater access to market intelligence and support from both a sports integrity and a commercial perspective.”