SPRIBE, the studio behind the legendary crash game, Aviator, has shaken hands on yet another explosive Brand Ambassador deal, this time with social media content creator and UFC interviewer, Nina Drama.
Nina is widely regarded as the most popular UFC and MMA media influencer in the world, known for her bold tone of voice and no-holds-barred creative style.
She regularly creates UFC and MMA-focused content, interviewing superstar fighters such as Merab Dvalishvili and Alex Pereira (also Aviator Ambassadors) in her unique style. This has seen her amass over 14 million followers across her social media platforms.
Nina (real name, Nina-Marie Daniele) will create and run several campaigns to promote the Aviator to her huge audience. Her fanbase mostly falls into the same millennial and Gen Z cohorts that engage with Aviator, which sees more than 50 million people a month strap in and take flight to see if they can land the biggest win multiplier.
This partnership also aligns with SPRIBE’s multi-year, multi-million-dollar marketing partnership with the UFC, which sees the Aviator logo and branding appear inside the famous octagon at Fight Night and PPV events.
Giorgi Tsutskiridze, CCO at SPRIBE, says: “We are thrilled to welcome Nina Drama to our growing roster of Brand Ambassadors, and to be able to directly engage with her large and loyal fan base through some truly unique creative campaigns.
“Nina captivates audiences with her sharp humour, confident charm and unfiltered interview style, and is a perfect match for the high-energy world of Aviator.
“We are really excited about the campaigns we will be launching with Nina, they will hit different, for sure, but we expect them to have a strong impact and introduce even more people to the thrills and spills the Aviator provides.”
Nina Drama adds: “Playing Aviator is so much fun, and I know my audience will love it too!
UFC stars Merab Dvalishvili and Alex are also Ambassadors, and I know together we will make fun, relatable and viral content while also promoting Aviator!”
