Fruity King, the UK-based iGaming casino brand, has launched in New Zealand as part of wider international expansion plans. The Fruity King brand delivers more than 1,000 slots (pokie) games, plus table gaming and live dealer content from providers such as NetEnt, Microgaming and Big Time Gaming. The Fruity King Casino has been fully localised for the New Zealand market and this includes a specific welcome bonus as well as the option to deposit and withdraw with NZ$. Localised payment options including Trustly, MuchBetter, ecoPayz, AstroPay Card, Neteller, Skrill and even Bitcoin are also available. Fruity King offers players a generous reward scheme where they can unlock perks by completing various missions and tasks. They can also compete in slot tournaments and races. James King of Fruity King said: “Having established Fruity King as a leading online and mobile casino in the UK, we wanted to expand our geographical reach and identified New Zealand as having huge potential. There is a strong appetite for reputable, quality online casino brands in the market and we believe our offering will not only meet but exceed player expectations.”