UltraPlay, part of ODDS Group and prominent player in the gaming technology sector, has strengthened its partnership with ELITBET, creating a more exciting and rewarding experience for players with gamified features, data-driven CRM and a loyalty program that keeps players coming back for more.
In less than a year, ELITBET has captured a significant market share through its partnership with UltraPlay. Key contributing factors are state-of-the-art technology, extensive market coverage (sports, events and esports), regulatory compliance and the scalability of UltraPlay.
Operating over 100 licensed gaming halls in Bulgaria, ELITBET is a key player in both online and land-based markets. The partnership with UltraPlay brings together advanced technology and a focus on quality, setting a high standard in the industry.
UltraPlay’s suite of solutions goes beyond just gamification. Dynamic challenges, personalised achievements and data-driven CRM allow ELITBET to tailor marketing campaigns and optimise bonus structures for maximum impact. This, coupled with a player loyalty program, leaderboards, achievement badges, challenges and rewards integrated across both online and physical platforms, ensures a consistent experience for all players.
Mario Ovcharov, CEO of UltraPlay, says: “This partnership showcases the power of our technology to drive growth for operators. UltraPlay is a true one-stop shop for maximizing player value.”
