The dashboard is an affiliate marketer’s main working tool. An intuitive interface and fast access to analytics directly affect decision-making speed, traffic-acquisition efficiency and overall ROI.
The updated 1xPartners dashboard focuses on making work faster: fewer clicks to launch campaigns, transparent analytics for monitoring traffic and a clear commission structure.
At the same time, the dashboard’s core functionality remains unchanged. The familiar tools for working with traffic, players, reports and promo materials are still available. The main changes concern performance, interface usability and quick access to data. Let’s look at how to use the new features to increase conversions and save resources:
Navigation: Three blocks instead of chaos
The interface is divided into three working areas. The header contains profile management, language selection, and access to the APK file (Android app). The sidebar is used to navigate between sections. The central area displays analytics, charts and working panels. Overall, the updated dashboard is more functional and convenient for everyday work: the section structure remains familiar, but interacting with key tools is now easier and faster.
Main page: Diagnostics in just a few seconds
The home screen has become more user-friendly. All key tools and important information are in one place. Here, evaluation of results with players is quick, with no need to navigate to a separate section to create a referral link – it is done directly from the main page.
A dedicated summary block provides more visual player analytics and helps quick understanding of the key metrics. The home screen also contains more statistical data, so the main indicators can be assessed without switching between multiple sections.
The chart below the KPIs allows traffic dynamics to be tracked over different periods, from yesterday to six months. The main page also features quick statistics for the last seven days. As a result, it serves as a single control center: key metrics are summarised and trends assessed, so actions required are immediate.
A complete analytics toolkit
To avoid getting overwhelmed by numbers, each report has an intended purpose. The Summary Report provides an overall picture of traffic and revenue for a selected period. The Full Report is convenient for exporting data to Excel/CSV and conducting analysis. The Marketing Tools Report is used to assess the performance of the landing page + SubID combinations, banners and promo codes. The Player Report identifies inactive users, enabling the non-depositing players only filter to get a list of registered users who have not made a deposit. This provides a ready-made audience for retargeting or promo campaigns. And the Sub-Affiliate Report is designed for those who are building an affiliate network.
Performance has received special attention in the update. Reports now load significantly faster, so working with large volumes of data no longer requires lengthy waiting times. This is especially important when regularly checking performance and comparing multiple traffic sources.
Less routine work, more time for optimization
The updated 1xPartners dashboard is most useful when used as a practical working tool – checking KPIs, comparing traffic sources, testing SubIDs, identifying weak points in the funnel and changing what actually affects results.
Another area of 1xPartners’ development is the possibility to create single-page landings tailored to partners’ requirements. This format allows adaptation of a landing page to a specific advertising objective for use as an additional tool for attracting players.
1xPartners recommends enabling two-factor authentication (2FA) and keeping traffic sources up to date in the Websites section. These are basic requirements for maintaining secure and accurate operations with a 1xPartners affiliate account.
