International sports betting brand vbet, part of Vivaro Ltd and licenced to operate in Great Britain, Malta, France and Sweden, has joined the International Betting Integrity Association (IBIA).
Founded in 2003, the vbet brand has expanded from its initial retail businesses into online gaming and currently has sponsorship deals with AS Monaco and Portsmouth football clubs.
The vbet brand will now feed into IBIA’s global betting integrity monitoring and alert platform. The operator joins many of the leading regulated sports betting operators in the world, with the association’s members accounting for over €115bn in annual global betting turnover and nearly 50% of all regulated commercial operator online betting activity.
Tigran Harutyunyan, Head of Trading & Sports Unit at vbet says: “We are delighted to be joining the membership of the IBIA and look forward to our mutual collaboration. We offer markets on over 120 sports globally, so helping to maintain the integrity of the sporting events we offer to our customers is vital. The IBIA’s global reputation for dealing with sport integrity issues is unparalleled and this partnership underlines our commitment to providing our customers with the fairest offering possible.”
