VeliTech, the B2B technology division of Veli Group, has announced the appointment of Mats Lundin as Chief Sales Officer (CSO). Lundin brings over 10 years of commercial leadership experience across the iGaming sector to accelerate VeliTech expansion as operators worldwide seek battle-tested platform solutions.
In his new role, Lundin will spearhead VeliTech global sales strategy, focusing on delivering the company’s comprehensive suite of iGaming solutions to operators seeking proven technology backed by real-world performance. His appointment reinforces VeliTech commitment to partnering with operators who demand more than promises; they want technology that is already winning in the market.
Giorgi Aleksidze, CEO at VeliTech, says: “Mats embodies the kind of proven expertise that our operator partners expect. His track record of building meaningful relationships and driving revenue growth aligns perfectly with our approach of backing our technology with actual results.
“When we say we bet on our tech, we need leaders who understand what that means in practice.”
Lundin joins from Vegangster, where he served as Sales Manager. His career spans key roles including Director of Sales and CCO at Gaming Corps, Head of Sales at iSoftBet and various commercial positions where he consistently delivered revenue growth and market expansion.
Mats Lundin says: “What drew me to VeliTech is their unique position in the market. This is not just another platform provider making bold claims, this is a team that operates their own gaming brands and proves their technology works where it matters most.
“This combination of technical excellence and real-world validation creates compelling value for operators.”
The VeliTech platforms cover all critical aspects of iGaming, including player account management, no-code CRM, payment gateway, content aggregation and game development. The appointment of Lundin as CSO comes as the company continues expanding its presence across regulated markets, from European casinos to emerging African markets.
