Werner Becher, CEO at Kambi, recently shared insights with NEXT.io about the company’s strategies and experiences in two pivotal markets – Brazil and Nevada – while also elaborating on Kambi’s modularisation strategy.
Challenges and opportunities in Brazil
Kambi’s foray into Brazil, a market teeming with potential, has not been without its hurdles. Becher says: “Brazil is certainly a market with great long-term potential,” highlighting challenges such as the initial launch coinciding with the off-season for major football leagues and restrictions on esports content.
However, recent regulatory updates have broadened the esports landscape, allowing Kambi to leverage its strengths through its esports division, Abios.
Adapting to a regulated market from a grey one introduces complexities like KYC considerations and restrictions on welcome bonuses.
Becher underscores the importance of a localised approach, combining premium sports betting products with local marketing expertise to drive sustainable success.
Nevada’s regulatory approval
Kambi’s recent licensing approval in Nevada, known for its stringent regulatory standards, validates the company’s compliance framework.
Bercher adds: “Receiving our licensing approval there was a real testament to the rigorous standards we adhere to.”
This opens doors for Kambi to introduce its industry-leading sportsbook technology in Nevada’s non-restricted gaming venues, aligning with its expansion strategy in the Americas.
Modularisation & Odds Feed+
Kambi’s modularisation strategy marks a significant evolution, offering a range of premium sports betting solutions beyond its flagship Turnkey Sportsbook.
Becher highlights the launch of Odds Feed+ as a milestone, offering partners like Hard Rock and Rei do Pitaco unmatched precision and flexibility in odds trading.
Odds Feed+ allows operators to customise their odds package from over 100 sports, enhancing their strategic goals with Kambi’s trusted technology.
This approach enables Kambi to cater to diverse market needs, providing bespoke solutions that integrate seamlessly into existing platforms, ensuring operators benefit from Kambi’s world-leading expertise.
