Europe’s leading open banking platform, TrueLayer, has collaborated with iGaming platform White Hat Gaming, to implement the PayDirect solution as part of a strategy to deliver an enhanced player experience for clients.
While card-based options remain the most popular payment method, they create avoidable friction along the player journey, affecting retention rates and generating avoidable costs due to higher failure rates and chargebacks compared to open banking.
With PayDirect, White Hat Gaming gains a digitally native payment option that delivers significant benefits, including increased operator revenue through higher conversion, increased customer retention, reduced risk and fraud, white label payments and lower operating costs.
“Secure, seamless and instant payments are becoming increasingly important to operators. TrueLayer’s PayDirect adds another dimension to enhancing the player experience by also delivering instant withdrawals, and what’s better than not having to wait to access your winnings?” commented Eric Sheridan, Head of Payments at White Hat Gaming.
Roberto Villani, Head of iGaming at TrueLayer, added: “Open banking is creating a huge opportunity for the industry to embrace innovation and operators are recognising the role it can play in increasing brand trust and player retention. TrueLayer is leading the way as a positive force in the industry with PayDirect, enabling players to instantly fund their accounts and receive instant payouts. We are delighted to be working with White Hat Gaming to create a better player experience while also delivering significant operational efficiencies.”
