FeedConstruct has announced a new partnership with World Curling, expanding its commitment to sports innovation and fan engagement worldwide.
The partnership grants exclusive international betting rights to FeedConstruct for the Pan Continental Curling Championships, European Curling Championships, Women’s and Men’s World Curling Championships and the World Mixed Doubles Curling Championship.
Leveraging FeedConstruct’s expertise, World Curling will focus on integrity and fair play from these broadcast events while also increasing the fan engagement experience in a new and data rich manner.
James Beatt, Commercial Strategy Lead at World Curling, says: “World Curling have been looking at new ways to engage fans around the world and we see this as an important stepping stone in the process. I look forward to working with Narek and the FeedConstruct team.”
Narek Harutyunyan, FeedConstruct CEO, adds: “We are thrilled to partner with the World Curling to bring the excitement of curling to a broader audience.
“Through this partnership, we are committed to enhancing fans’ connection to the sport. By covering exclusive international betting rights, we aim to deliver an immersive experience that highlights the thrill of each championship, while supporting the highest standards of integrity in sports.”
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