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WPlay alliance swells iSoftBet’s LatAm presence

WPlay alliance swells iSoftBet’s LatAm presence

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A much-deepened presence within Latin America has been achieved by iSoftBet, following the striking of an alliance with pioneering Colombian iGaming and sports betting operator, WPlay.

This deal will see the online games supplier and content aggregator take a selection of its slots suite live with the brand as it looks to maintain the growth momentum experienced over recent months.

“WPlay is widely recognised as a pioneer in the Colombian market, and we are thrilled to be able to align our businesses with a deal of this nature,” stated Lars Kollind, Head of Business Development at iSoftBet.

“Our slots are proven to resonate strongly with our customers based in Latin America, and we look forward to seeing our products go live with WPlay in the near future.”

In 2017, WPlay became the first online casino and sportsbook to be granted authorisation to operate in the regulated market of Colombia. Under the terms of the new partnership, the operator will launch 22 iSoftBet slot titles by the midpoint of this year.

Julio Cesar Tamayo Betancur, CEO at WPlay, said: “We are eager to launch a selection of iSoftBet’s most popular slot products on our platform, providing our players with real entertainment that they can return to, time and time again. The agreement facilitates us in our mission to provide our users with unique experiences, and we look forward to future collaboration with the supplier.”