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Xtremepush opens Brazil office in São Paulo

Xtremepush opens Brazil office in São Paulo

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Leading provider of CRM and loyalty marketing powered by AI, Xtremepush, is opening an office in São Paulo as it continues to invest in the LatAm region.

Experienced sports betting and CRM specialist, Álvaro Camargo, has been hired as Country Manager, and will be building a team to ensure Xtremepush’s Brazilian clients and partners are fully supported with all their CRM, loyalty and gamification needs.

Camargo joins from WeContent, a leading digital marketing company for iGaming in Brazil. The São Paulo native has vast experience within CRM and has been using the Xtremepush platform as a customer over the past few years.

Xtremepush is exhibiting at SBC Summit Rio with Camargo attending alongside CEO Tommy Kearns who will be taking part in the AI Revolutionising the Future of Betting Products panel.

The opening of the Brazil office and appointment of Camargo is the latest stage in Xtremepush’s growth plan in LatAm following deals with casino platform and game developer Vibra Gaming, Brazilian sportsbooks Playr.Bet and Betsul and Arena Esportiva.

Tommy Kearns says: “Brazil and the wider LatAm region is a key strategic focus for Xtremepush in 2024, so it is incredibly exciting to be opening our first office in São Paulo.

“We already have a solid footprint there, but we are looking to grow quickly, and I am delighted to welcome Álvaro to the Xtremepush family.

Álvaro Camargo adds: “I am happy to be joining Xtremepush at what is an historic time for sports betting and gaming in Brazil. I have used the Xtremepush platform as a customer and have seen first-hand the value that it has brought to player retention.

“As we have seen in the US over the past few years, acquisition is the initial battle but to win the war you need retention and Xtremepush’s platform is the perfect fit for the Brazilian market.”