Yggdrasil has appointed Mark McGinley as its Chief Gaming Officer, significantly strengthening the supplier’s recently consolidated gaming team.
Mark brings 25+ years of B2C and B2B gaming experience to Yggdrasil, with a proven track record in product, studio and game development. He is commercially driven and has a deep understanding of the current competitive iGaming marketplace.
He was most recently CEO of FunFair Games. Prior to that he was Director of Game Studios at Entain and Program Director at RNG Foundry, where he played a key role in empowering independent studios to create innovative content to be distributed through the market-leading Games Global Platform.
In conjunction with introducing a new Chief Gaming Officer, Yggdrasil is also consolidating its product and programs and studio verticals into one unit, entitled Gaming.
This will increase transparency, streamline processes and offer numerous operational benefits, such as improved product roadmap quality and development process assurance, more agile content delivery, increased cross-company knowledge sharing and a laser-focus on player and operator needs.
Björn Krantz, CEO of Yggdrasil, says: “It is perfect timing for Mark to join and head up our new Gaming unit, which will further strengthen our existing innovative and premium global roadmap developments, as well as expanding on the strategic product differentiation in tight collaboration with major industry operator partners.
“I welcome Mark to Yggdrasil and to our senior management team, and very much look forward to working together to take our global growth ambitions to the next level.”
Mark McGinley adds: “I am absolutely delighted to be joining such an ambitious and forward- thinking business as Yggdrasil. I see huge potential ahead of us and am very confident we can move the business forward to compete at the highest level in the iGaming space.
“I am truly excited about my new position and to be part of the exciting growth journey Yggdrasil embarked on 10 years ago.”
