The iGaming sector is on a strong upward trajectory, with the global online gambling market currently valued at $107billion.
Projections indicate sustained growth, positioning programs like 1xAffiliates, affiliated with the international brand 1xBet, at the forefront of profitable collaboration opportunities for both new and seasoned industry players.
Key trends shaping 2025
Affiliate marketing is rapidly evolving due to technological innovations, regulatory shifts and changing user behaviour. A significant global trend is the legalisation of iGaming and sports betting, fostering a transparent and secure environment.
However, this also brings stricter regulation, particularly affecting traditional advertising avenues like Google Ads and Facebook. To counter these restrictions, affiliates are increasingly turning to alternative traffic sources, such as Telegram Mini Apps and push notifications, to reach their audiences effectively.
Mobile traffic continues to dominate, with predictions that mobile applications will soon contribute up to 70% of total gambling revenue. As mobile accessibility increases, having optimised apps and platforms is crucial for any gaming operator.
Additionally, artificial intelligence is being harnessed to refine marketing strategies and personalise user experiences, a trend set to bolster competitiveness in the iGaming space.
Furthermore, esports and virtual sports are seeing exponential growth, drawing in younger demographics through innovative advertising formats like live streams and partnerships with esports entities.
1xBet’s strategic market leadership
1xBet remains a leader in setting industry trends, offering high-performance mobile apps recognised with awards such as Best on Mobile 2025 at the SiGMA Africa Awards. The company continues to innovate, providing a wide array of betting options and maintaining partnerships with top esports organisations.
Latin America, Eastern Europe, and Asia present lucrative affiliate opportunities with varying degrees of competition and customer engagement needs. Africa, though challenging, offers potential with its unique cultural dynamics.
The 1xAffiliates programme, comprising over 300,000 partners globally, offers compelling conditions such as conversion rates up to 65%, commissions reaching 50% and support for multiple traffic models. With robust analytics, diverse payment methods and dedicated Personal Managers, affiliates are well-equipped to thrive in the global market.
Joining 1xAffiliates provides an opportunity to partner with an industry leader, leveraging their expansive reach and expertise for successful market entry and growth.
