Affilka by SOFTSWISS, the award-winning affiliate management software platform, has announced a suite of new product updates for the affiliates.
The latest release introduces a Traffic Report with advanced clicks analytics, an API for extracting campaigns and tracking links and a sub-affiliate NGR-based revenue share model.
The new Traffic Report focuses on detailed click-level analytics, offering in-depth insights into clicks, registrations, deposits and conversion rates such as click-to-reg and click-to-FTD, all in one place. It includes several key features for flexible data analysis, such as Multi-Dimensional Filtering & Data Grouping, one-click CSV Data Export and Historical Data Access.
Gleb Bichan, Product Lead at Affilka by SOFTSWISS, says: “We know how crucial it is for operators and affiliates alike to make data-driven decisions.
“This is why we are introducing tools like the Traffic Report to help partners become more productive and uncover new insights faster.”
API for Marketing Campaigns & Tracking Links
In addition to the existing Reports API, affiliates can now access data on their marketing campaigns and tracking links directly via API, allowing for automated data extraction and custom integrations.
Users can retrieve up-to-date lists of marketing campaigns, promo codes and related performance metrics directly via API calls.
Sub-affiliate Revenue Share Model
Responding to client feedback, Affilka’s team also features a new sub-affiliate reward type. This allows affiliates to earn a commission based on the NGR generated by players referred by their sub-affiliates, offering a more direct revenue-sharing approach.
This incentivises collaboration and gives experienced affiliates a stronger stake in mentoring their referred partners.
Gleb Bichan adds: “It is important that affiliates not only use the product but also feel it’s built with their real needs in mind.
We regularly gather feedback and implement improvements that make daily workflows more transparent and efficient.”
Affilka by SOFTSWISS will be presented at iGB L!VE in London. Attendees of the event can learn more about new features directly from the Affilka team and see how these innovations support better affiliate programme management.
