BETER dominates ICE 2026 with double esports award win

BETER dominates ICE 2026 with double esports award win

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BETER is celebrating a double award win at ICE Barcelona 2026. The provider took home the trophies for Best Esports Innovation at the European iGaming Awards 2026 and Esports Innovator of the Year at the International Gaming Awards 2026.

This marks the second consecutive year that BETER has topped the Esports Innovator category at the International Gaming Awards, driven by its commitment to evolving the iGaming industry with new formats of in-demand, fast-paced content.

BETER’s esports offering sets the standard for others to follow, consisting of its exclusive ESportsBattle tournaments. These tournaments deliver non-stop betting action across popular titles, including eFootball, eBasketball, eHockey and eTennis, with more than 500,000 events scheduled annually. Underlining the provider’s commitment to transparency, ESportsBattle recently received the ESIC Gold Standard Accreditation, further establishing BETER as one of the most trusted names in high-frequency content.

Operators can also take advantage of BETER’s Esports Odds Feed, delivering market-leading odds with the highest uptime across more than 450 tournaments globally, covering 40,000+ pre-match and live events annually, all powered by a team of in-house expert traders.

The awards follow a hugely successful period for BETER’s esports division, including the launch of eTennis, the first of its kind in the market, as well as the addition of the European Conference tournament to its eBasketball series.

BETER has also strengthened its position in the US market, where ESportsBattle is already live in New Jersey and Colorado with tier-1 operator bet365. Internationally, the product was integrated by leading operators and aggregators in 2025, including Entain CCE and Meridianbet.

Vladyslav Vitrenko, PR Lead at BETER, says: “Winning two major esports awards at ICE is a significant milestone for BETER and marks an incredibly strong start to the year.

“We have worked hard developing the best fast-betting products in the market, and these awards are a testament to the effort put in by the team – effort that we continue to make to ensure more players than ever before can access our products.

“We are constantly developing new products while maintaining a strong public presence, openly showcasing our operations, integrity measures and product updates to remain transparent and trustworthy for our operator partners and their players.”