Leading provider of sports data solutions, Ableson Sports, has signed a new partnership agreement with nVenue, industry-leading B2B provider of live and micro-betting technology.
nVenue joins the growing roster of third-party partners on Abelson’s Football Player Markets solution, making it easier for operator partners to access nVenue’s betting content via a single, streamlined integration.
nVenue’s AI and machine learning technology powers detailed, real-time odds and pricing across six sports, spanning both US-based and international leagues, and delivering dynamic, micro-betting opportunities with sub-second latency. By focusing on granular outcomes such as next play, pass or possession, the partnership opens up thousands of new markets per event, offering bettors a more immersive and personalised experience.
Abelson’s proven feed structure readily supports the onboarding of new betting content, enabling clients to integrate nVenue’s product with minimal development work.
Simon Temple, COO at Abelson Sports, says: “We are excited to welcome nVenue into our ecosystem of third-party partners. Their approach to live micro-betting is exemplary and integrating this level of detail and dynamism into our Football Player Markets product ensures our clients can stay ahead of the curve when it comes to player-focused, live wagering.
“We have been actively exploring partnerships in this space, and there is no question nVenue has the most advanced technology and product offering in the industry and the double-digit margins from their markets will be key to our clients’ revenue growth.”
Jeremy Jones, CRO at nVenue, adds: “Partnering with Abelson Sports is a natural step for us as we continue to scale our offering globally.
“Their Football Player Markets product is highly respected, and this integration allows us to bring our live and micro-betting capabilities to more operators and fans around the world.”
