With sports betting and iGaming being a newly publicised market in Canada, it is imperative companies recognise the importance of marketing in an impactful, efficient and user-oriented manner.
Attendees will take part in a variety of expert-led panels, discussing topics like the use of data in adhering to responsible gambling regulations, consumer response to sports betting advertisements and utilising omnichannel marketing in engaging marketing campaigns.
Opening the track is the panel Brave new world: How affiliates can guarantee a successful launch in the Canadian market, which will see affiliate experts explore how a comprehensive understanding of player choice and betting customs will aid in successful product launches and maximise conversions amongst audiences.
The panel will be moderated by Princeton Public Affairs Group Principal, Bill Pascrell III, and feature an expert line up of JD McNamara (Better Collective), Cassie Brickman (Betting Hero), Andrew Garven (Covers) and Marcos Oliveira (Clever Advertising).
The Analyse This: How data drives customer engagement through every channel and every touchpoint panel will highlight the importance of data and how it can be harnessed to maximise customer engagement.
Robert Davidman (Slapshot Media) will moderate a panel that includes Dave Rivers (PointsBet Canada), Kay Savage (BetFanatics), Gavin Whiteley (Great Canadian Entertainment) and Kevin Collins (Xtremepush).
The Maximising customer conversions through omnichannel marketing innovation panel focuses on how hybrid marketing models that incorporate both land-based and digital experiences, are integral in engaging the modern Canadian gamer.
The panel will consist of Nic Sulsky (PointsBet Canada), John Gordon (Incentive Games), Jai Maw (Betting Hero) and Rome Smith (Betsson Group). with Jesse Learmonth (Betting Startups Podcast) moderating.