Leading sportsbook and iGaming software supplier, Altenar, has bolstered its executive team with the appointment of Sam Hill as Sales Director.
Starting in the betting industry in 2010, Sam elevated his career to become Business Development Director at Betgenius, Head of B2B Sales at BetVictor and most recently, Senior Sales Director at IMG. He will now head up the Altenar sales team, securing further high-profile partnerships across the globe, including LatAm and Europe.
After previously working with the award-winning sportsbook as a client, Hill will be tasked with promoting and expanding Altenar’s sales strategy, tailored specifically to different jurisdictions and delivering an increase in revenue and company growth. He will also work closely with the company’s commercial team.
Charlie Williams, Commercial Director at Altenar, says: “We are excited to welcome a knowledgeable, well-respected, industry veteran such as Sam Hill to lead the sales team.
“His wealth of experience will further accelerate our business growth and help us continue our journey into new markets. Sam’s understanding of the industry landscape and his passion for data will contribute to continuous improvements across our product offering and deliver added value to new and existing clients.”
Sam Hill adds: “I have worked closely with Altenar in the past in terms of data and streaming and have always liked what the company does. I have seen their growth first-hand and am very pleased to be a part of the team moving forward.
“Altenar is currently going through a really good moment and there are lots of exciting opportunities for growth. The challenge for me is to bring in high-value customers and play a part in improving relationships with existing suppliers and that is a huge attraction.”
