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Amelco announces Simplebet US partnership

Amelco announces Simplebet US partnership

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Sports betting and platform provider, Amelco, has announced its partnership with B2B technology supplier, Simplebet, providing an extended micro-betting offering for Amelco operators across all US sports.

With a mission to power the future of fan engagement, Simplebet utilises machine learning and real-time technology to deliver a market leading micro-betting solution, making every in-play event an even more exciting betting opportunity.

Amelco, which offers one of the most comprehensive end-to-end platforms in North America, unveiled Simplebet’s hyper-short form betting proposition with BetSaracen during the annual NCAA March Madness collegiate basketball tournament.

Micro-betting enables sports fans to bet on every aspect of in-play events during a game – such as pitches in baseball, or plays and drives during football, with a near-instant bet settlement.

The partnership adds to Amelco’s already comprehensive offering, spanning sports betting, iGaming, retail, player account management (PAM), as well as multiple data feeds.

Simplebet, live in 22 US states, has seen its popularity grow exponentially in the first few months of 2023, with an 84% increase in micro-betting handle during Super Bowl LVII, and over 3.7m bets processed throughout the NFL postseason, up 150% on 2022.

Brandon Walker, Head of Amelco USA, says: “This is yet another big step in the right direction and this focus on micro-betting will stand us in good stead ahead of some huge upcoming sporting events. 

“With March Madness proving to be a standout success in our first debut together, the US sporting calendar for 2023 is beginning to hot up with the start of the MLB season and the NBA playoffs. Simplebet will be available in all the states we are currently live in and I’m sure this partnership will continue to scale and prove to be a real game changer for all our operators.”

Chris Bevilacqua, CEO at Simplebet, adds: “We are excited to join forces with Amelco and add them to our strong roster of partners that are integrated with our micro-betting solution.  It has become clear that operators have a growing need to fill the demands of their customers in regard to the micro-betting category, and us partnering with Amelco will only further our reach.

“Onboarding new partners and providing high quality service has continued to be a huge focus and we look forward to working together with Amelco to create a great experience for its customers. There is a constant journey towards providing instant-gratification betting moments, and our collaboration will allow us to bring these to more players than ever before.”