Aristocrat Leisure Ltd has announced the acquisition of Gaming Analytics for an undisclosed sum.
Gaming Analytics is a US-based provider of AI-powered tools for real-time player analytics, slot optimisation and marketing automation, designed to operate alongside traditional casino management systems.
The Gaming Analytics solution is scalable technology with a seamless customer interface, designed to enable casino operators to engage more effectively with their players.
This strategic acquisition will help enhance Aristocrat’s capabilities for platform operations, particularly by providing operators with real-time data collection, analytics and personalised player engagement across land-based operations.
Kiran Brahmandam, Gaming Analytics CEO (above), and the team of more than 30 people working across the US, Spain, India and Canada, have transitioned to Aristocrat as part of this acquisition. Brahmandam has assumed the new role of Managing Director, Gaming Analytics within Aristocrat.
Gaming Analytics will continue to support the solutions currently provided to its existing customers.
