Aspire Global, the iGaming unit of NeoGames SA, has agreed to deliver its full iGaming suite of products to The Cordish Companies’ PlayLive! online casino.
PlayLive! Operates in the Commonwealth of Pennsylvania developed and is run by Cordish Gaming Group, the global gaming arm of the real estate and entertainment business The Cordish Companies.
PlayLive! offers players more than 100 different gaming options, including classic slots, interactive table games, Jackpot games and more. The online casino launched in 2020, followed by the openings of the world-class properties Live! Casino Pittsburgh and Live! Casino & Hotel Philadelphia.
PlayLive! introduced Pennsylvania players to the integrated Live! casino experience, from online to the casino floor. This new agreement will shift iGaming operations in Pennsylvania to NeoGames’ PAM, CRM, aggregation and data analytics product suite in 2024.
Quincy Raven, EVP iGaming & Sports at NeoGames, says: “Through Aspire Global’s industry-leading PAM and iGaming offerings, PlayLive! gains access to our customer-centric products and services.
“Increasing player engagement and driving higher lifetime value are central to everything the NeoGames group offers. This strategic partnership reinforces the PlayLive! commitment to the best possible customer experience and provides them with the tools and services necessary to further elevate the PlayLive! experience across all digital channels.“
Steven Nathan, SVP Interactive Gaming at Cordish Gaming Group, adds: “This deal showcases our goal of providing the very best user journey for PlayLive! players in Pennsylvania.
“With NeoGames’ Aspire Global and its market-leading content and technology, we have found the perfect solutions to drive our iGaming operations forward in Pennsylvania.”
PlayLive! will be further boosted by integrating with Pariplay’s Fusion aggregation platform, featuring thousands of titles from the industry’s leading games developers, as well as a suite of back-office conversion and retention tools that enhance player value.
