Falzon has significant industry experience and joins AvatarUX from Bragg Gaming Group where she acted as President & COO. Prior to that, she held senior positions with Red Tiger and NetEnt.
AvatarUX recorded an impressive 2023 that saw the studio significantly expand its geographical reach, while boosting its slot portfolio with several high-performing titles featuring unique mechanics and features.
Lara Falzon says: “I am honoured to take over as CEO of AvatarUX at what is an extremely exciting time for the company.
“AvatarUX has grown incredibly fast and has made an impression with operators and players alike for their innovation and the fantastic entertainment their games offer. I look forward to being a part of the future success story that will take the company to new heights.”
Tomas Bäckman, Chairperson at AvatarUX, adds: “We couldn’t be happier to welcome Lara to AvatarUX, knowing that the company is in great hands for future growth. Her experience and skills are second to none and will be crucial as we continue to expand and bring new and unique products to market.”