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Beetle Bailey arrives on reels via Lady Luck Games

Beetle Bailey arrives on reels via Lady Luck Games

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Iconic US Army soldier Private Beetle Bailey has made his way from Mort Walker’s legendary comic book pages and onto the reels in Lady Luck Games’ first-ever branded slot release Beetle Bailey, in partnership with King Features Syndicate.

Players are transported to Camp Swampy where Beetle Bailey is joined by a host of famous faces including Platoon Sergeant Orville P. Snorkel, Brigadier General Amos T. Halftrack, Miss Buxley and Cookie.

Game details available here.

Heralding this exciting new release, Mads Jørgensen, Co-Founder & CEO of LL Lucky Games says: “A lot of hard work has gone on behind the scenes to ensure that we could release this incredible branded slot alongside King Features Syndicate, especially considering this slot is close to our hearts as Beetle Bailey enjoyed great prominence in Scandinavia, locally appearing as Knasen, Basserne, and Billy in Sweden, Denmark, and Norway respectively, becoming classic comics for over 40 years in these markets. There is no doubting that Beetle Bailey is a truly iconic character that will put a smile on player’s faces. We are absolutely delighted to have immortalised him in this brilliant new release.”

Carla Silva, VP/GM, Global Head of Licensing at King Features adds: “Beetle Bailey has been entertaining people for over 70 years, and we are delighted to see Mort Walker’s iconic character appear on the reels of this exciting game that we know fans and players alike will enjoy.”

Beetle Bailey was released exclusively on August 10th for ComeOn!, Adjarabet and Novibet. From August 24th, it is available to all top-tier operators in Lady Luck Games’ key regulated markets.