BGaming has bolstered its ongoing commitment to grassroots arts by making donations to the A7MA Galeria Institute in Sao Paulo, Brazil, which supports children’s creative development.
As part of its When Art Meets Gaming project, BGaming has collaborated with local artists to create murals for industry events over the last year. For SiGMA Americas in April, the studio also chose to give back to the host city by funding art projects for children.
BGaming donated to support three charity initiatives. A portion was donated to coordinate a visit to the A7MA Gallery, where children from the Felicidarte Project took a tour of popular tourist attraction Batman’s Alley and learnt about the art. Later, A7MA funded an activity where children were invited to transform the facades of their homes into colourful murals.
Another part of the donation was allocated to renovations for Felicidarte Project’s warehouse space, to revamp the area so it can invite school groups each week and distribute food to the underprivileged areas.
The significant charitable push follows a successful SiGMA Americas in Sao Paulo, where BGaming collaborated with artistic duo, Clandestinos Art, to reinterpret BGaming’s iconic game heroes, and create a limited-edition merchandise collection, branded gifts and their stand design.
Marina Ostrovtsova, CEO at BGaming, says: “It brings us so much joy to see our donations promoting art among the young people of Sao Paulo.
“As we have proven over the past year with our When Art Meets Gaming project, creativity unites us all and we were delighted to hear how much the children enjoyed the activities provided. We can’t wait to hear about these budding artist’s creations in the future.”
Marcos Ramos Enivo, Artist & Counsellor at A7MA Galeria Institute, adds: “We are grateful to BGaming for their support of our work at A7MA. The activities exceeded our expectations, with 47 artists present and 46 facades revitalised by the children.
“It was an absolute success. People in the favelas who are sometimes invisible to the government can now feel seen, recognised and valued.”
