In advance of SBC Summit in Lisbon, BGaming has collaborated with Portuguese street artist GonçaloMAR to create floral artwork as part of its creative initiative dedicated to the participation of iGaming exhibitions.
Through its When Art Meets Gaming series, BGaming teamed up with GonçaloMAR, who has combined elements of comic book, floral and street art styles to produce vibrant and surreal pieces. GonçaloMAR has participated in group exhibitions, art festivals and solo showcases all over Portugal for 25 years and in 2022, received the Medal of Cultural Merit from the Municipal Chamber of Seixal.
For BGaming’s 7th art collaboration, GonçaloMAR uses leaves and flower designs and combined them with BGaming’s characters from games such as Aztec Clusters, Elvis Frog Trueways, Aztec Magic Megaways and Book of Cats. Alongside artwork to be displayed on the stand, the provider has also developed branded merchandise and gifts for the partners and attendees of the event.
BGaming will also donate to the European Intercultural Club, a Portuguese non-profit association founded in 1998, that supports youth education, training and employability.
Kate Puteiko, CMO, says: “This latest collaboration continues to build on BGaming’s reputation as a modern creative game provider that is open to collaborations and co-creation. We love to experiment, as is demonstrated in our striking games and history of unique exhibition art.
GonçaloMAR adds: “This partnership with BGaming arose from the connection the company has with street art, and I am proud to have been chosen. The challenge of transforming the game characters into my style gave me immense pleasure and the process of deconstructing the characters went far beyond what I expected in a very positive and rewarding way.”
