Global affiliate gambling & betting marketing agency, Boomerang Partners, and its CMO, Anton Eshtokin, have been nominated in three categories at the GamingTECH CEE Awards 2026 – Best Affiliate Program in CEE, CEE iGaming Leader of the Year and CEE Innovator of the Year.
These nominations highlight the growing recognition of Boomerang Partners’ initiatives within the affiliate marketing industry.
The GamingTECH CEE Awards, which recognise the most innovative and impactful companies, products, teams and individuals across the Central and Eastern European gaming and tech ecosystem, take place at the OREA Hotel Andels Praha (formerly Vienna House by Wyndham Andel’s Prague) on March 24th, as part of the HIPTHER Prague Summit.
In just four years, Boomerang Partners has scaled to more than 3,000 affiliate partners (with a 10% increase in 2025 alone), supported by a strong in-house analytics department with deep sports expertise.
In 2024 and 2025, the company hosted its global annual affiliate tournament, the Golden Boomerang Awards, and in September and October 2025, Boomerang launched the Golden Boomerang League, its first tournament dedicated solely to sports traffic.
Anton Eshtokin, CMO at Boomerang Partners, is nominated for both the CEE iGaming Leader of the Year and CEE Innovator of the Year awards. His strategic leadership and contribution to the company’s development. His multi-layered strategy, powered by in-house analytics and unit economics, has led several key initiatives. These include contributing to a 194% growth in sports traffic in 2025.
In terms of the CEE Innovator of the Year category, Anton is nominated for introducing innovative marketing formats and engagement mechanics in the affiliate industry. In 2025, this included further development of Boomerang’s affiliate tournaments, the launch of new sports-focused competition formats and creative brand activations at industry events.
One notable example was the Boomerang Effect performances at SBC Summit Lisbon. The company also recorded an 81% increase in audience interest in sports, while two Boomerang YouTube channels received the Silver Play Button, reflecting the results of Anton’s strategy.
Anton Eshtokin says: “These nominations at the GamingTECH CEE Awards are a meaningful recognition for Boomerang Partners and the work our team has been doing to push the boundaries of affiliate marketing.
“Over the past years, we have focused on strengthening our partnerships and continuously improving what we offer our affiliates, with the ambition to become the world’s No.1 sports-focused affiliate brand.
“The individual nominations attributed to me are truly a reflection of the effort, ideas and dedication of the entire Boomerang team. I am proud that together we continue to develop initiatives that resonate with the industry and our partners.”
The Boomerang Partners client portfolio contains 10+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide personalised bonuses and 24/7 multilingual support.
