Bragg Gaming Group has entered into a licensing agreement with Sega Sammy Creation (SSC), provider of slot games for land-based casino slots. Bragg has secured exclusive rights to distribute select titles from SSC’s popular content portfolio to iGaming operators in the USA, UK and other global markets.
This partnership furthers Bragg’s content-led strategy, bringing to company’s partner line-up a new and globally recognised content provider with strength in the growing North American market.
SSC is a subsidiary of Sega Sammy Group, the Japan-based holding company best known for its pachinko and pachislot machines as well as its Sega-branded video game entertainment systems, arcade games and content.
Under the terms of the exclusive agreement, Bragg will license select SSC titles, adapting games for the North America, Europe and other regulated online gaming markets. All titles developed using SSC’s intellectual property will join the ‘Powered by Bragg’ library of exclusive slot titles from its partner studios.
“As a growing, content-led business-to-business provider of iGaming solutions to operators in regulated markets, we continue to invest in the expansion of our game portfolio developed by our internal studios and by key third-party partners”, says Doug Fallon, Group Director of Content at Bragg. “This new licensing partnership with SSC brings to our content library an established, well-known brand that we believe will resonate with players in North America and across our global platform.”
“We expect to introduce our first SSC title, next year to players in the U.S. and U.K. before broadening the reach to additional global markets.”
Scott Winzeler, Chairman & CEO of Sega Sammy Creation, adds: “We are delighted to partner with Bragg to bring our proven land-based content to a broader audience of iGaming players over the coming years. We believe the strength of Bragg’s RGS platform, and their diverse array of well-known operator partners represent an attractive way to access global players wherever they are and whenever they want to interact with our strongest content.”
