Push Gaming has entered the Bulgarian market through an exclusive deal with Kaizen Gaming brand, Betano.
For 12 weeks, tier-one operator Betano will have exclusive rights to Push Gaming’s portfolio in the country as it brings the studio’s popular titles to Bulgaria for the first time.
Push’s extensive back catalogue of hits, including Razor Shark, Razor Returns, Jammin’ Jars, Big Bamboo and Wild Swarm, are now ready to be enjoyed by players in Bulgaria, with more recent releases due to roll out imminently.
The launch enhances Push’s relationship with Kaizen Gaming, which has already seen success with its award-winning content in Greece, Denmark and Brazil.
Fiona Hickey, CBDO at Push Gaming, says: “Bulgaria is a territory we have been working on for some time, so it is particularly pleasing to launch there with such an established and respected name as Betano.
“We know the strength of our product and allied with Kaizen’s prominent positioning across regulated markets, we can make the most of our regional entries.”
Evangelos Dedoulis, Director of Product, Gaming & Rewards at Kaizen Gaming, adds: “Push Gaming is responsible for some of the finest games on the market and as such, we have been eagerly anticipating bringing them to our Betano platform in Bulgaria.
“In other markets where we have integrated Push Gaming titles, the reception from our audience has been exceptional, and we expect the same in this case.”
