Air Dice Group, a prominent B2B iGaming content developer, has announced the appointment of Christine Jinks as the new Managing Director for its Malta and UK services, succeeding Victor Borg-Barthet.
With over two decades of experience in both iGaming and retail gaming sectors, Jinks has held significant senior management positions with major operators and gaming providers. Her recent work includes senior management consultancy roles in leisure and technology services.
Sami Mäkinen, CEO of Air Dice Group, says: “Christine has been working with us as a consultant since early 2024 and brings a wealth of experience and expertise that will be invaluable as we continue our international growth and innovation, working closely with our customers and partners within the gaming industry.
“Her dedication and vision are perfectly aligned with our mission of delivering novel and engaging gaming experiences to the global gaming community.”
Mäkinen also acknowledged Borg-Barthet’s contributions, adding: “We extend our heartfelt thanks to Victor for his years of service and his invaluable contributions to Air Dice; his dedication and leadership have been instrumental to our success, we wish him all the best in his next venture.”
Jinks will also continue advising Boomerang Digital, a key player in the UK retail bingo, arcade and pub sectors.
Andrew Ludlow, CEO of Boomerang Digital, says: “Chris and I first worked together bringing digital AWP’s to the UK pub retail sector almost 20 years ago, and she is a valued addition to our group.
“Her appointment continues to strengthen the expertise, experience and strategic alignment of Air Dice Group & Boomerang Digital and our commitment to offering multichannel content to operators where available.”
Image attached: Left to right Sami Mäkinen, Christine Jinks, Andrew Ludlow
