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DigiWheel makes TV Debut with Latvijas Loto SuperBingo

DigiWheel makes TV Debut with Latvijas Loto SuperBingo

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Making its TV debut, the innovative DigiWheel has been seen for the first time on the Latvian national lottery company Latvijas Loto’s SuperBingo TV gameshow.

The use of the DigiWheel technology in this way is set to revolutionise the gaming experience, introducing an unprecedented level of excitement and interaction to the traditional gameshow format.

The DigiWheel includes 12sqm of digital real estate, allowing for the seamless integration of promotional games with marketing messages and videos, offering participants and viewers of SuperBingo an interactive and visually stunning experience.

John Purcell, DigiWheel CEO, says: “Bringing the spectacle of our unique digital wheels to broadcast television is a perfect example of how our cutting-edge DigiWheels deliver an amazing spectacle!

“We are incredibly proud to partner with Latvjas Loto and their forward-thinking team, to bring the most incredible gaming tech to their TV studio for their audience and TV viewers.”

Aiga Roziņa, Marketing Director of Latvijas Loto, adds: “We are happy that the Latvian national lottery SuperBingo has these technological and ambitious changes. The world’s first DigiWheel brings a new dimension of entertainment to players and viewers throughout Latvia.

“This innovation represents a fusion of technology and gaming, offering an immersive experience that has never been seen before on television in Latvia.”