Esportes da Sorte and Sport Club Corinthians Paulista have renewed their master sponsorship agreement, extending it until December 31st, 2029, representing a new chapter in their collaboration, featuring an enhanced package of commercial rights, activations and institutional initiatives.
The new agreement elevates the partnership to a higher investment level, with an estimated B$150m (US$29.3m) annually. Performance-based mechanisms could increase this to over B$200m (US$39m), contingent on achieving predefined targets. The entire investment will be managed by the club.
The renewed contract ensures brand visibility on match and training kits, along with digital and on-site activations. Additionally, it includes fan experiences, institutional projects, and support for sporting and social initiatives tied to the club’s agenda.
Darwin Filho, CEO of Grupo Esportes Gaming Brasil, says: “Renewing our partnership with Corinthians until 2029 reaffirms our confidence in an institution that, like few others, represents the diversity of Brazil and the passion for football.
“This is a strategic partnership for Esportes da Sorte, strengthening our connection with supporters while expanding brand-building opportunities through experiences, innovation and more comprehensive activations. We continue together with responsibility and a long-term vision.”
Marcela Campos, Group Vice President adds: “This renewal reflects the partnership model we aim to build – one grounded in long-term vision, consistent delivery and mutual value creation.”
Since the partnership’s inception in 2024, Esportes da Sorte and Corinthians have implemented numerous brand activation and fan engagement initiatives, including matchday activations, hospitality experiences and social media campaigns. The sponsorship has bolstered the club’s sporting and institutional projects, such as the Doe Arena Corinthians campaign, which has raised over B$40m.
In women’s football, the partnership has supported successful competitive cycles, recognising players and promoting fan engagement, thereby demonstrating a commitment to multiple areas of the sport.
