Esports betting products developer Esports Technologies has agreed a deal to acquire Aspire Global’s B2C operations for $75.9m (£56.1m/€65.5m). Under the agreement, Esports Technologies will acquire Aspire’s portfolio of B2C proprietary online casino and sportsbook brands, including Karamba, Hopa, Griffon Casino, BetTarget, Dansk777 and GenerationVIP. The company intends to use the multiple-brand acquisition to cross-sell esports wagering opportunities to increase its esports revenue and player bet transactions. Aspire will provide four years of managed services for the acquired brands, ensuring operational continuity while allowing Esports Technologies to scale its operations in key markets. Aaron Speech, Esport Technologies Chief Executive, commented: “The acquisition of Aspire’s B2C business will be a transformative opportunity to accelerate growth by offering esports wagering to 1.25m new deposited customers. Our company is in a strong position to benefit from the heightened popularity and growing interest in esports.”
Aspire’s Chief Executive, Tsachi Maimon, added: “Esports Technologies is a strong company with high growth ambitions and is a perfect match for our B2C brands. With Aspire Global’s B2C brands, Esports Technologies gains leading, well-established brands, an excellent base for further growth and a very talented team that contributed to the B2C’s growth. We are confident that Esports Technologies will take our B2C brands to the next level, and we welcome Karamba and the other B2C brands as our new partners.”
