After working closely with B2B iGaming software provider EveryMatrix, leading Mexican land-based casino operator Group Foliatti (Concepto Deportivo de Mitras) has launched its first venture into the regulated Mexican online market, Foliatti Casino (www.foliatticasino.mx).
This exciting partnership means that Mexican players can now enjoy a wide range of casino games, sports and esports betting events and exciting promotions. EveryMatrix has supported Foliatti’s online launch by providing its flexible turnkey solution, including its iGaming Integration Platform and sportsbook, as well as its cross-bonusing system and scalable player management platform (PAM). Foliatti Group operates seven land-based units throughout Mexico, with 1,500 employees and 13 years of experience in the market.
And, to further drive differentiation, EveryMatrix has also teamed up with front-end specialists Mad Men, and EveryMatrix certified Gold Partner. Using market knowledge and the best UX practices and tools, Mad Men has ensured that Foliatti Casino will stand out in the competitive iGaming market by developing its new brand identity and overall website design. Mad Men has worked within the EveryMatrix eco-system to ensure Foliatti Casino enjoys all native platform functionalities and can easily run its operations moving forward.
Stian Hornsletten, CCO & co-founder of EveryMatrix, comments: “We are so proud of Foliatti Casino’s launch. All of us poured plenty of resources into this project, which has ended up being a great success. As a platform provider, EveryMatrix is happy to offer its turnkey solution to leading land-based brands looking to have a great start in the online sphere. It has been a great pleasure to work with Mad Men and Foliatti Group, and I see a great future ahead of us.”
Michel Groenendijk, Director of Mad Men Ltd, says: “Our past experience with EveryMatrix’s team made this project a pleasure. Thanks to our fast interactions, we were able to deliver the project quickly, so Foliatti can start running their new online brand right away. That being said, we are looking forward to partnering and working with EveryMatrix again for future projects.”
