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Fresh Greek growth for Push with Betsson & Novibet

Fresh Greek growth for Push with Betsson & Novibet

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Push Gaming has taken a significant step forward in Greece, partnering with major operating brands Novibet and Betsson.

Push’s content library is now available to both top-tier brands. The deal saw the delivery of the hit of 2023, Razor Returns, along with titles such as Jammin’ Jars, Wild Swarm and Retro Tapes.

The double move comes as Push Gaming’s initial successful exclusivity deal with Kaizen ends and opens up wider possibilities for the brand in the country.

Fiona Hickey, Director of New Business & Markets at Push Gaming, says: “A pair of deals of this magnitude is huge news for us as we look to grow our profile in Greece. Novibet and Betsson are two of the biggest names in the business and offer unrivalled exposure in a vibrant market.

“We have an incredibly exciting portfolio of games with so much more quality on the horizon and are thoroughly looking forward to providing both with more of the best games in the industry.”