GR8 Tech is enhancing sportsbook engagement with the new Fancy Mode feature, a UI upgrade that offers the look and feel of exchange betting while keeping operators’ revenue models intact.
By introducing an exchange-inspired interface without modifying underlying bet calculation mechanics or risk models, GR8 Tech offers operators a powerful tool to expand their audience, differentiate their offerings and ensure revenue stability during high-traffic events.
Denys Parkhomenko, CPO at GR8 Tech, says: “The exchange-style sportsbook UI gives operators a smart, low-risk way to appeal to exchange bettors without overhauling their platform.
“This is exactly the type of flexible, player-driven evolution we believe in, small but impactful changes that drive engagement and revenue.”
Designed to expand audience reach while providing a frictionless betting experience, Fancy Mode introduces a UI Toggle, enabling players to switch between Fixed and Exchange views, with a customizable default setting for new users:
- Optimized Market & Odds Display, with odds automatically converting to a Back/Lay-style format, with distinct layouts to help exchange bettors navigate effortlessly
- Cricket-Specific Enhancements, dedicated updates to cricket event pages ensure players experience a more intuitive and familiar interface
- Refined User Experience, including adjusted CashOut, BetSlip and BetHistory functionalities to ensure smooth tracking and execution of bets.
Parkhomenko adds: “Operators need every advantage to capture and retain traffic during the world’s biggest sports tournaments, and with Fancy Mode, we provide a high-impact engagement tool that requires no operational risk but delivers significant player retention benefits.”
Available now for cricket single bets, Fancy Mode can be enabled by operators as a default view or offered as a toggle-on feature within Cricket event pages.
