Greentube, the NOVOMATIC Digital Gaming and Entertainment division, has marked another milestone in its European growth with the rollout of online VLT games and sports betting on Loteriesport.lu, the online platform of Luxembourg’s national lottery.
Fuelled by its flexible and intuitive server-based gaming solution, Greentube Plurius, the second phase of the Loteriesport.lu integration sees new online entertainment options go live, allowing players to access the same popular sports betting content online as they already enjoy in retail locations.
The initial launch, completed last year, delivers land-based VLT and sports betting terminals, creating full flexibility for players in accessing their favourite products.
The online launch marks the latest step in a comprehensive digital transformation for Loterie Nationale Luxembourg, with Greentube Plurius allowing B2B suppliers, casinos and VLT operators alike to connect their land-based terminals to a core system, retrieving games played on an online game server.
Greentube Plurius currently supports almost 60 games available in both land-based VLT and online, with one new title set to launch each week with Loterie Nationale Luxembourg. Additional features include safe and quick deposits, cross-channel promotions and comprehensive player tracking.
Greentube already provides its advanced solutions and products to several national lottery operators across Europe, including Austria, Greece and Norway. Greentube is a European Lotteries associate member and World Lottery Association SCS (Security Standard) certified.
Georg Gubo, COO at Greentube, says: “Our Greentube Plurius technology is designed to create a unified and engaging experience for players across all platforms. We are excited to see it in action on Loterisport.lu alongside Loterie Nationale Luxembourg and look forward to the full 360-degree integration later this year.”
Léon Losch, CEO at Loterie Nationale Luxembourg, adds: “The launch and continued development of Loteriesport.lu is a pivotal moment for us and we are thrilled to be working alongside Greentube in delivering this evolving digital solution.
“Greentube has a strong reputation as a reliable and experienced technology provider with a proven track record in lottery integrations, so we are confident that this partnership will support our customer base and operator partners’ evolving needs.”
