HappyHour chose to invest in Betty due to the company’s unique positioning, proprietary platform and experienced management team. HappyHour believes that Betty is well-placed to challenge the landscape of online casinos made for the sports betting market by creating a ‘safe, social and inclusive’ experience for slot players.
Betty.ca offers a wide range of slot games, focused on female slot enthusiasts as a primary market. With a team of experienced professionals, the company is well-positioned to expand into new markets, including North America.
Commenting on the investment, Robin Reed, Managing Partner of HappyHour, said: “We are excited to be leading Betty’s seed extension in order to support the company’s growth plans. The management team at Betty.ca is strong, and we believe that they are well-positioned to succeed in the North American market.
“Combining their operational know-how and proprietary technology with our product expertise, we hope to help Betty expand its reach and bring its unique gaming experience to a wider audience.”
The investment from HappyHour, along with other strategic investment partners such as industry veteran Seth Young, industry angel investor Mark Mariani, Endzone Media and Milwaukee Venture Partners will help the company achieve its expansion goals.