Incentive Games has confirmed a new agreement with premium gaming company and content provider Light & Wonder.
Incentive will now distribute its premium pay-to-play games, including new arcade-style titles, to key global regulated markets including the USA, Canada, South Africa, UK and within Europe via Light & Wonder’s extensive operator network.
Additionally, Incentive’s popular free-to-play content will be made available to a wider audience through Light & Wonder’s content marketplace.
Ahmed Baker, CCO at Incentive Games, says: “This agreement is a landmark moment. Previously, we have worked directly with major operators such as bet365, FanDuel and Sky Bet. Now, we can distribute our games via Light & Wonder, an exceptional aggregator that we trust will handle our games with care.
Steve Mayes, Senior Director of Partners at Light & Wonder, adds: “We are excited to work with Incentive Games, a leader in gamification solutions. We look forward to leveraging their innovative platform and bringing their customisable crash and fast game content to all major regulated markets.”
