SiGMA North America 2026 is set to debut in Mexico City, uniting industry leaders and key players in the iGaming sector. The event, scheduled for September 1st to 3rd, will gather 4,000 delegates and 1,000 operators, with a sizeable portion from C-suite levels, promising a dynamic exchange of insights and innovations.
SiGMA North America 2026 takes place at Centro Banamex, marking a significant milestone for the iGaming industry in both North and Latin America. The Summit will feature over 150 speakers and more than 200 exhibitors and sponsors. This inaugural Mexico City edition aims to serve as a pivotal meeting point for key stakeholders across the region.
A group of 10 prominent industry leaders has been confirmed as Ambassadors for this event. Among them is Javier Troncoso, Co-Founder & CEO of InsightPlay.ai, who is pioneering AI technology to enhance operational efficiencies. David Fica, Co-Founder of Land Vegas Group, is exploring immersive solutions linking virtual reality and the entertainment sector.
Stephen Crystal, Founder & CEO of SCCG Management, brings over 30 years of experience to the table, including significant roles in legal, operational and advisory capacities within the gaming sector.
Fellipe Fraga, Chief Business Officer of Stellar Gaming, combines his legal expertise with business development skills to navigate Brazil’s evolving gambling regulations.
Iliana María Pineda Echeverri, Chief Legal & Compliance Officer at Wplay, leads with over two decades of legal experience, while Fernando Garita, Managing Partner of Kabata Group, focuses on LatAm business strategies. The line-up also includes Juan Pablo Barahona of BETBY, Elizabeth Maya Cano from Cornazar, Gonzalo Perez of Apuesta Total and Rosa Ochoa of Blue Global Gaming, each bringing unique insights into the iGaming space.
The event features a two-day conference agenda. Highlights include Javier Troncoso’s discussion on AI-driven personalization and David Fica’s exploration of regulatory challenges in land-based gaming. Rosa Ochoa and Iliana María Pineda tackle iGaming crisis management in Latin America, while Stephen Crystal and Fellipe Fraga address regulatory landscapes and mobile gaming growth.
SiGMA North America 2026 reflects a strategic alignment with BiS SiGMA South America 2026, scheduled five months prior in São Paulo, positioning the Summit as a key touchpoint for the industry within the Americas. The timing allows delegates to maximize their participation in regional events, enhancing networking and collaboration opportunities.
Delegates will have access to a range of experiences, from networking dinners to cultural tours. Post-Summit, an exclusive Affiliate Retreat in Cancun (September 4th to 6th) offers further networking opportunities, followed by Affiliate World Americas (September 7th & 8th), rounding out a full itinerary for industry professionals.
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