Super-charged sports betting service, kwiff, has announced a multi-year partnership with English Football League Championship (EFL) club, Millwall FC.
This latest partnership follows the launch of kwiff’s innovative Curfew tool, allowing users to customise their platform access restrictions during specific time periods across the day, strengthening their commitment to responsible gaming and giving players greater control over their access.
Curfew complements kwiff’s real-time player monitoring system, which tracks behaviour to detect potential risks. kwiff’s RG efforts have been recognised by GamCare, which awarded the company the Safer Gambling Standard certification.
Last season, kwiff sponsored Millwall players’ shirt sleeve for the Emirates FA Cup Fifth Round tie against Crystal Palace.
Garry McGibbon, Director of Spryme, says: “The foundation of any strong partnership is the people you work with. If our experience so far is anything to go by, it is going to be a privilege working with a proper football club with such strong traditions.”
Luke Wilson, Commercial Director at Millwall FC, adds: “Within a competitive market, kwiff have quickly established themselves as a fast-growing and innovative brand.
“We are looking forward to working with Garry and his team throughout the coming season as we continue to support the growth of their brand within the UK.”
