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La Royale makes sports betting push with big hire

La Royale makes sports betting push with big hire

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La Royale Gaming Investments, the holding company that brings together a unique ecosystem of innovative online and offline gaming companies through strategic mergers and acquisitions, has named Boniface Vaneecloo as its Head of Sports Betting.

Boniface is an industry veteran and over a 17-year career has gained extensive experience in the sports and gaming industry having held both trading and operations roles. He has held senior positions at some of the biggest names in the business including Betclic, Genius Sports and Groupe Zeturf.

As Head of Sports Betting at La Royale, he is tasked with developing and implementing trading strategies, leveraging his years of trading experience, and will also oversee strategic partnerships and business development. This includes collaborating with key stakeholders with a focus on fostering strategic partnering and driving business development initiatives to further enhance the company’s market presence.

Dee Maher, CEO at La Royale Gaming Investments, says: “Boniface is an incredible hire and brings tremendous sports betting experience to the business. His knowledge of the space is unrivalled and being able to tap into this gives us a significant edge.

“We have bold plans to enhance our presence in the sports betting sector and I cannot think of a better person to spearhead those efforts than Boniface. I look forward to working closely with him as we continue to position La Royale as a major player in the industry.”

Boniface Vaneecloo adds: “I am thrilled to be joining La Royale and to be leading its sports betting projects as the company looks to ramp up its presence in the vertical.

“My experience gives me a deep understanding of the market and I look forward to sharing this with La Royale and helping drive growth over the coming months and years. We have some ground-breaking things in store, and I cannot wait to see the impact they will have.”

La Royale Gaming Investments is part of La Royale Investments group, which holds interests in fintech, connected estate, digital marketing and entertainment.