Online sports and casino entertainment brand, LEON, has agreed a partnership to support a quartet of up-and-coming MMA fighters, Justin Tafa, Junior Tafa, Hakaraia Wilson and Joshua Culibao.
The four Australasian athletes will be endorsed through a range of promotional activities and fan engagement opportunities while advertising the LEON brand, all aimed at bringing fans closer to the intense world of MMA, with the six-month long promotional journey culminating in a major fight night in Australia in August.
Both Tafa brothers and Culibao are familiar names on the UFC circuit, while Wilson is a pro MMA fighter on an upward trajectory. They will all create regular blog updates on LEON’s platform about their progress and preparation and will interact with fans through personal calls or special online events.
LEON’s Brand Communications Director says: “By aligning with the electrifying world of combat sports, LEON not only supports the athletic dreams of talented young fighters but also strengthens our commitment to bringing exciting, immersive experiences to its audience.
“Our objective is to help young talents and to support emerging athletes. We know the tough path that lies ahead and the effort that goes into being a top fighter and through this sponsorship we want to inspire our audience to believe in their dreams and work towards achieving their goals”
